The Effect of Halal Products and Brand Image on Purchasing Decisions with Purchase Interest as Mediating Variables
نویسندگان
چکیده
This study aims to know and clarify the influence of halal products brand image on purchasing decisions with purchase intentions as mediating variables. Respondent – 98 employees (purposive sampling). Data collection is conducted through interviews questionnaires. The data in analysis uses path (software SmartPls 3.0). results showed that:
 (1) Halal Products have a significant positive effect Purchase Intentions.
 (2) Brand Image has Intention.
 (3) Intention mediator this Decision.
 (4) Purchasing Decisions.
 (5) (6) mediates Decisions and
 (7) do not mediate against Decisions.
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ژورنال
عنوان ژورنال: European Journal of Business and Management Research
سال: 2021
ISSN: ['2507-1076']
DOI: https://doi.org/10.24018/ejbmr.2021.6.6.807